What Are the Pros and Cons of Logo Designs?

David Miller
David Miller

Logos are the first things dormant customers see on products or services before buying. But an imposing logo design can ruse people toward a company’s business, while a severely created logo can figure a wrong impression about creativity. So, pledge that your logo is an original and unpaid design.

A logo is one of the most seen visuals of a company. It seems on products or services, publicity campaigns, ads, stationery, photocopies, fax documents, and online and offline media. That is adequate to show the specialty of logos for a commercial.

However, a logo design must be solitary, simple, and memorable if it draws the attention of likely clientele. A banal plan fails to advise the sought attention from the target audience.

At the same time, popular colors, typefaces, symbols, and even stock images sometimes are used by creations and small businesses. They do it to save money as they run businesses on a close-fitting budget. For the time being, such dominant use of elements has advantages for future entrepreneurs.

One should hire a prestigious agency for logo design services because they know how to create an excellent logo to improve your online credibility.

But when a business develops and elevates with time, it is decisive to use unique colors, typefaces, etc., to build its individuality. Such logos are vital to be diffident in a market.

Now Let’s See What the Pros and Cons of Logo Designs Are

1.    Using Current Colors

Logos may have one, two, or even numerous colors. Being an eye-catching element, color draws the attention of target patrons promptly. Once the viewer’s eyes are set on the logo, the design can signal the brand message. So, color plays a vital role in catching the else inexact attention of people in the existing world.

Nevertheless, many designers misuse the use of colors. They chaotically pick any color without seeing its realism in the design. A single color can make a logo look wrong if it does not take the future message. Other designers irrelevantly join many colors to catch the eye. That also is an excess of the property of colors.

Remember that professional graphic designers understand the value of colors in signifying our emotions. A contemporary logo designer knows how colors can play with us meaningfully. Consequently, today’s color is known for its skill to recall some feelings to the conscious mind.

For sample, when seeing a red color in a logo or elsewhere, we are, to some extent, charged up with feelings of joy, aggression, passions, etc., and then react with some textures. Yellow is allied with the emotion of happiness, and it makes a range of surfaces. So, each color in your logo should persuade the expected emotions and feelings. These very emotions are linked to your message for dormant patrons.

But the use of widespread colors such a blue and yellow finds a place in many company logos. A gain of such colors is their ready aptness amongst people. General colors meander from area to area based on local taste and likings or disliking.

Thus, when you use these colors that people like the most, you induce the right emotions and feelings. This way, you can rapidly find a joining with the audience. You can then hope to change many such viewers into your patrons.

But, the use of such colors can result in a cliched design. This sometimes puts your plan at a shortcoming. People will see your logo, but they may not counter and even ignore it due to the deficiency of innovation in the colors.

2.    Popular Typefaces


A typeface can add value to logo design by giving it a nature. You might have seen the logos of rock music bands. They have very big typefaces in larger fonts, which signify loud and bold music. Take the example of the Coca-Cola logo. It has a classic and handwritten typeface, which describes the cold drink brand. It gives the company’s soft drink business a vintage and historical nature. So, a typeface lets your audience know your brand personality.

But some of the typefaces are overworked. They are lovely and catch our attention. Popular typefaces include Helvetica, Times, Gotham, Bodoni, Futura, Franklin Gothic, Georgia, Garamond, and Myriad. Many designers have used them very habitually in a varied range of designs.

One of the advantages of using popular typefaces to make a logo is that people can relate to them fast. They can draw a set deduction on seeing one such design. If the audience’s possible reaction is what your brand wants to induce, the typeface suits your logo and business.

So, draw a list of the typefaces that you habitually see around. At that time, know if it is branding your business the way you want. If it does, then go ahead and use the typeface.


Popular colors carry some difficulties too. A logo may look like a routine design that you have seen many times before with these colors. Though colors are answerable for making a logo look corny, unique colors can make them outstanding.

All you need to do to make your colors stand out is think of their shades. Colors come in the variability of shades. An expert graphic designer should avoid those colors and the kinds that a client’s competitors already have in their logos as their brand colors. This is the way to make your logo look dissimilar.


Logo designs should be sole in carrying their business message for a target audience. Some stock images, corny symbols, popular colors, and typefaces can help design a low-cost logo if you are on a close-fitting budget. But when your business produces and changes with time, it is better to use unique colors, typefaces, images, etc., elements.

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